Search Engine Optimization
Do you own a really pretty website but you never got any transaction from it?
Its probably because your website was not optimized. What does “search engine optimized” mean?
Here is a short analogy:
If you opened a store, but there are no sign on the street to tell people what your store is all about, would you be able to spark their interest?
Probably not, right?
Well, your goal with Search Engine Optimization is to make sure that each page of your website tells the search engines what it is all about in one particular topic or phrase (a keyword phrase that is very important to your business).
The first step for Search Engine Optimization is to add specific back-end-coding to your website, called Meta Tag fields. This is like putting up asign at the street, saying what kind of business you are, and what kind of services you are offering. Many Search Engine Optimization professionals do this, but putting ALL of your keyword phrases on ALL your web pages, this hardly ever is enough to get you any significant search engine rankings!
There are no guarantees with search engine optimization because of many factors. And one of that factors is “competition”. But in general, search engine optimization that gets results would usually optimize each page of your website for only 1 keyword phrase. When there are too many keyword phrases on one page, the search engines will rank you lower than a competitor who is focusing on one keyword phrase per page.
So for best results, if you offer two services, even if they are related services, they should have separate pages on your website.
In addition to separating keywords per page, some Search Engine Optimization experts will put your keywords in your meta tag fields (hidden fields the search engines look for) but do not optimize the rest of your web page content. There are many other places the search engines look at to determine your keyword relevancy and your website needs to be optimized for all of them!
Search engines also look for hidden “alt” tags on links and image files and how many times your keyword phrase was used like was it was used more in your headings or in the body.
With all that has been said, I believe you got the idea that Search Engine Optimization can be very time consuming and costly. So to better serve you, we have partnered up with two companies that can help you with your online marketing:
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